Who do you say you are?

Last year, I worked with a small company with big dreams to become the leader in its niche area. They sell seeds and agricultural inputs to farmers all over the country.

When we met, I asked each of the team members the same question. “When people ask what your company does, what do you say?’

The answers were as varied and different as the people around the conference table – the MD, the Scientists, the Admin team, the Driver and the Sales people.

So we talked about their story, why they were here, where they had come from, where they were going and who they wanted to go with.

After a few hours both sides left happier. They had bonded over a common story and I had enough input for their Communication Strategy.